The Client and Background:
A & R Locksmiths, a well-established locksmith service in North Wales, approached Brandwin Digital with a clear objective: to revitalise their online presence and increase visibility in their local market. The inspiration for this transformation came from an unlikely source – a training event where the owner of A & R met a Scottish locksmith with a highly successful website. The Scottish locksmith’s website, built by Brandwin Digital, boasted excellent SEO performance and strong local search rankings.
Challenges:
- Older Website: The existing A & R website was outdated and failed to capture the company’s expertise and range of services.
- Limited Local SEO: The website lacked optimisation for local search terms, hindering its visibility in North Wales.
- Lack of Unique Content: The site lacked engaging content, particularly visuals, that could resonate with potential customers.
Objectives:
- Replicate Proven Success: Build a new website inspired by the successful Scottish locksmith’s site, incorporating elements that had proven effective for SEO and lead generation.
- Strong Local Focus: Optimise the website for local search terms in North Wales, ensuring the company appears prominently in relevant searches.
- Engaging Visuals: Incorporate high-quality images and videos to showcase A & R Locksmiths’ services and local expertise.
- User-Friendly Design: Create a modern, intuitive website that is easy to navigate and provides clear calls to action.
Strategy:
Brandwin Digital adopted a multi-faceted approach to achieve A & R Locksmiths’ objectives:
- Competitor Analysis: We conducted a thorough analysis of the Scottish locksmith’s website, identifying key design elements, content structure, and SEO strategies that contributed to its success.
- Local SEO Optimisation: We optimised the new website for relevant keywords and phrases specific to North Wales, ensuring the company ranked well in local search results.
- Content Creation: The owner of A & R Locksmiths played a crucial role in content creation, providing high-quality photos of local landmarks and areas they serviced. This added a personal touch and unique visual appeal.
- Area-Specific Pages: We created dedicated pages for each town and city serviced by A & R Locksmiths, providing tailored information and local SEO benefits.
- Modern Design: The new website features a clean, modern design with easy navigation, clear calls to action, and a responsive layout optimised for mobile devices.
The Results and Statistics:
The website revitalisation project yielded impressive results for A & R Locksmiths:
- Increased Organic Traffic: Website traffic from organic search increased by 55% within 3 months.
- Google Lighthouse SEO Score of 93% on new site.
- Improved Local Rankings: 71% of the 68 targeted local key phrases entered the rankings in the top 10 positions on first indexing of the new site, 85% in position 1-10 by month 2
- Month 2 traffic up 1600%
- Form Fills – up 150% within 2 months
Positive Client Feedback: A & R Locksmiths received positive feedback on the website’s aesthetics, functionality, and local relevance.
Conclusion:
By replicating the proven success of another locksmith’s website and incorporating a strong local focus, Brandwin Digital helped A & R Locksmiths achieve significant improvements in their online visibility and lead generation. The collaboration with the owner to create unique, location-specific content further enhanced the website’s effectiveness in attracting and converting local customers.
Ready to Start Your Winning Streak?
Don’t settle for participation trophies. Let’s build a digital strategy that delivers results.