Challenge
Cross Therapy, a specialised therapy practice offering assessments and interventions for specific learning needs, sought to increase their visibility and bookings. They were seeking a targeted approach to reach parents and caregivers actively seeking support for their children.
Solution
We designed and implemented a tailored Google Ads campaign for Cross Therapy. The strategy focused on reaching the right audience at the right time with relevant messaging and compelling calls to action.
Strategy Implementation:
- Keyword Research and Targeting: Brandwin Digital conducted in-depth keyword research to identify highly relevant search terms used by parents and caregivers seeking specific learning needs assessments and interventions.
- Ad Campaign Structure: A well-structured campaign was created, utilising different ad groups for various services and targeting specific geographical areas. This ensured that ads were displayed to the most relevant audience segments.
- Compelling Ad Copy and Extensions: Engaging and informative ad copy was crafted, highlighting expertise, experience, and the client’s unique approach to supporting children with specific learning needs. Ad extensions like sitelink extensions and call extensions were implemented to provide additional information and facilitate easy booking.
- Landing Page Optimisation: The landing pages were optimised to align with the ad campaign’s messaging and target keywords. This ensured a seamless user experience, clear calls to action, and simplified booking process.
- Continuous Monitoring and Optimisation: We closely monitored the campaign performance, tracking key metrics like impressions, clicks, click-through rate (CTR), and conversion rates. The campaign was continuously optimised through bid adjustments, keyword refinements, and ad copy testing to improve results.
Results:
- Impressive Reach: Within the first month of the campaign, Cross Therapy achieved over 3,000 impressions, ensuring their message was seen by a large audience of potential clients.
- High Click-Through Rate: The campaign’s targeted approach and compelling ad copy resulted in an impressive click-through rate of 5.23%, indicating high interest and engagement from the target audience.
- Fully Booked for Months: The increased visibility and targeted traffic led to a surge in bookings for assessments, filling the client’s schedule for over three months.
Conclusion:
Brandwin Digital’s strategic Google Ads campaign proved to be a resounding success, generating significant exposure, driving qualified leads, and ultimately filling the client’s assessment schedule. This case study demonstrates the power of targeted advertising and expert campaign management in achieving remarkable results for businesses in the healthcare sector.
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