Insights

Frequently Asked Questions

No, unlike any of our competitors we allow you to cancel or reduce your digital marketing services with 30 days notice (after the first 3 months for Google Ads). We understand the need for small businesses to be able to react quickly to changes in cashflow so we don’t tie you in. Having said that, over 80% of our marketing customers have been on board for over 2 years so it must be working well!

We aim to complete 5 page website builds within 2 weeks. More pages or e-commerce sites may take a little longer and of course it depends on whether you are able to get back to us to ok the design as it progresses and to provide any content or images you would like us to use if you are not using our content writing and photography services.

We will keep you up to date throughout the process and can set out a full project plan for larger projects so you can keep track of what is happening.

Website builds vary in price depending on the size, the design and the functionality required. For a simple 5 page website, our prices start from £249 plus vat.

Most likely, yes! We cannot emphasise enough the importance of high quality images on your website. Customers like to see you and what your business is doing and search engines like to see original image content that is high quality and quick to load. More and more search features are being released to allow people to search by image too so you don’t want to miss out. We offer affordable photography and videography to elevate your sites media content to the level expected.

If you are looking to get more leads online, we can advise you on the best methods depending on your business and your budget. If you have a website but it isn’t generating the volume of leads you would like, we can look at search engine optimisation to gain more traffic to the site or conversion rate optimisation to make more of the existing traffic convert. These are brilliant long-term options and prices start from £199 per month plus vat.

If you have a shorter term vision to get leads for something specific, or you are happy to spend a bit more then Pay-per-click (PPC) advertising could be the way to go. We offer Google Ads and Facebook/Instagram Ads set up and management. You pay Google or Meta directly and pay us a set up and management fee. That way you have control over the budget and spend and full visibility of the campaigns.

SEO or Search Engine Optimisation uses technical, onsite, and offsite best practices to improve the Performance, Expertise, Authority and Trust of your website which in turn improves your rankings on search engine results pages. There is no cookie cutter solution so every SEO project is tailored to your business and the competition. It can take several months to see results but we provide you with a monthly report of all work completed and a tracker showing the progression towards page 1 of your key phrases. We cannot guarantee a time frame but we always aim for substantial progress within 12 months.

The cost varies depending on the level of competition for what you are advertising. When we set up your campaign, Facebook will provide guidance on the likely results depending on your budget. Many businesses begin with a budget of £5 to £10 per day and leave this running for 14 days to test the waters. Our fees are £150 to set up the campaign and Ads Manager space and then an ongoing management fee to be agreed.

In comparison to SEO and Facebook Ads, Google Ads can be a tad more expensive but it does depend on your industry and the level of competition. We can advise you on the likely cost if you are considering a Google Ads campaign by checking the cost per click on the key words you would like to target. But remember, Google Ads can get you onto page 1 of Google instantly so if you want to get seen fast, they are the perfect tool.

The first step is to make sure your Google My Business maps listing is verified and fully optimised.

If you have a Google My Business Maps listing and want to run Local Services Ads where you pay for the leads generated, Google Guarantee is a badge you can earn from Google by going through a verification process. Once passed, Google will guarantee your work up to a certain value so that customers can have confidence in selecting you to do business with. You can find out more at Google Support. We offer help to get you set up and verified with Google Guarantee.

Digital Marketing Services Comparison Chart

So many digital marketing tools but which is best for you?

Service	Best for:	Don’t choose this if:	Cost
Website Design	If you’re a new business with no online presence OR if you have a website but it is looking old and tired, and you would like a refresh	You already have a high performing website	From £499. Cost depends on number of pages and functionality required.
Website Hosting	If you have a website and want reliable and affordable hosting to keep it live and performing well.	You already have hosting and are happy with the service and managing the renewal and monitoring yourself.	From £150 plus vat per year.
Domain Name Management	If you need a domain name (website address) for your business and want to take advantage of our agency discount rates OR if you have a domain name but would like us to manage renewal of it.	You already have a domain name and are happy with managing this renewal yourself.	From £10 plus vat per year per domain name.
Search Engine Optimisation (SEO)	If you have a website and want to rank higher on the search engine results page. This will get you more visitors and more traffic to your site and improve its visibility across the internet.	You are already on the first page for all the key phrases you want to rank for and already have a high number of website visitors or you are confident in undertaking SEO work yourself.	From £200 plus vat per month. No contract just a 30-day notice of cancellation required.
Conversion Rate Optimisation (CRO)	If you have a website with good rankings and a decent amount of traffic but you are not getting the number of conversions and leads you want or expect.	You already have the number of leads you want and can’t meet demand for any more business.	Audits from £150 plus VAT. Solutions will be bespoke but will involve testing a variety of approaches usually over a 6–12 month period. Cost for ongoing CRO is from £150 per month.
Google Business Profile (Maps)	If you want to improve your visibility on maps, show your radius of working and display your full range of services.	You already have the number of leads you want and are in the position you want and can’t meet demand for any more business.	£65 plus vat per business
Social Media Management (Facebook, Instagram, LinkedIn)	If you have existing social profiles but don’t have the time to post regularly OR you don’t have a social media presence and you need one.	You are a social media wizard already and are totally on top of regular posting and content.	From £150 plus vat based on 3 posts per week.
Social Media Ads (Meta – Facebook & Instagram)	If you want to run ads on Facebook and Instagram. This is separate from boosting posts because we use the Business Suite Meta Ads Manager to set up and run targeted campaigns.	You are a Meta Ads wizard already and are already successfully running Facebook and Instagram Ads.	One off £150 plus vat Ads set up fee then a 10% monthly management fee based on total Ad Spend.
PPC Marketing (Pay per click)	If you want to run paid Google or Bing advertising to appear at the top of the search engine results page.	You already run successful Google Ads or Bing Ads; or, you have a very limited budget – this option can be pricey if you’re going up against large competitors.	One off £150 plus vat Ads set up fee then 10% monthly management fee based on total Ad spend.
Videography	If you want a better and higher performing website or social media page. Search Engines, followers and customers love video content. Videos can showcase your products, your services and your team in action.	You already have plenty of high-quality video content on your social media and website pages.	We work with Phil at Base Aura for all Videography. Quotes available on request.
Email Set Up and Management	If you want to start an email marketing campaign but don’t know where to start. We can help you design and send emails to your opted in data to let people know about your products, services and special offers regularly.	You are already running effective email marketing campaigns.	One off £150 plus vat Mail Chimp set up fee then a monthly management fee to be agreed.