J & J Groundworks and Landscaping, Rochdale, UK

Transformed by Brandwin Digital’s SEO Expertise

Challenge:

J & J, a fairly well established groundwork and landscaping company, had a basic 5-page website with minimal online visibility. They were struggling to attract new customers in the competitive Rochdale, Oldham, and Bury areas.

Solution:

We partnered with J & J to implement a comprehensive SEO strategy aimed at increasing organic traffic, generating leads, and improving brand awareness.

Strategy Implementation:

Keyword Research: Brandwin conducted in-depth keyword research, identifying high-volume search terms relevant to J & J’s services and target locations.
Content Expansion: The website was expanded over 12 months from 5 pages to over 30, each targeting specific keywords and services. New pages were created for individual service offerings, case studies highlighting successful projects, and location-specific landing pages.
On-Page Optimisation: Brandwin optimised all pages and images for relevant keywords, ensuring proper title tags, meta descriptions, header tags, and image alt text were used.
Technical SEO: The website’s technical aspects were addressed to improve site speed, mobile responsiveness, and overall user experience. This included optimising code, compressing images, and improving internal linking structure.
Link Building: Brandwin implemented a strategic link building campaign, acquiring high-quality backlinks from reputable websites in the industry and local directories.

Results:

Increased Organic Traffic: Within 6 months, J & J experienced a significant increase in organic website traffic. They went from 3 website clicks a month to 200 within the first 12 months.
Top Rankings: The website achieved top 5 rankings for high-volume keywords like “Landscaping Rochdale,” “Landscaping Oldham,” and “Driveways Rochdale.”
Lead Generation: The increased traffic and visibility led to a substantial rise in leads and inquiries for J & J’s services.
Enhanced Brand Awareness: J & J became a recognised name in the local groundwork and landscaping industry, gaining credibility and trust among potential customers.

Conclusion:

Our comprehensive SEO strategy successfully transformed J & J Groundworks and Landscaping’s online presence. By optimising their website, expanding content, and building high-quality backlinks, J & J achieved top rankings, increased traffic, and generated a steady stream of leads. This case study demonstrates the power of SEO in boosting local businesses and achieving sustainable growth.

VIEW CLIENT WEBSITE