Project Objectives:
- Personalisation: Inject the website with Dale’s (the owner) friendly personality and expertise, making it more relatable to potential customers.
- Showcase New Services: Highlight the company’s expanded services, particularly their bespoke media wall designs, to attract a wider audience.
- Modern Design: Update the website’s look and feel with a clean, modern design that aligned with current web standards and trends.
- Improved User Experience: Ensure easy navigation, clear calls-to-action, and a mobile-responsive design for seamless browsing on any device.
Strategy:
Brandwin Digital embarked on a comprehensive website refresh project, incorporating the following key elements:
- Personal Touch: We conducted in-depth discussions with Dale to understand his vision, values, and unique selling points. These insights were woven into the website’s copy, imagery, and overall design.
- Service Spotlight: We created dedicated pages for each service, including detailed descriptions, high-quality images, and customer testimonials. The bespoke media wall section received special attention, with a gallery of stunning projects and a clear explanation of the design and installation process.
- Modern Design: The new website features a clean, minimalist design with a focus on visual storytelling. High-resolution images and videos of completed projects take centre stage, showcasing the company’s craftsmanship and attention to detail.
- User-Friendly Navigation: We streamlined the website’s navigation, ensuring that visitors can easily find the information they need. Clear calls-to-action (e.g., “Get a Quote,” “Book a Consultation”) were placed prominently throughout the site.
- Mobile Optimisation: The website was built using responsive design principles, adapting seamlessly to different screen sizes and devices. This ensures an optimal user experience for visitors browsing on smartphones and tablets.
Web Design & User Experience (UX) Results
The website refresh significantly improved North West Wardrobes’ online performance:
GT Metrix Website Performance Statistics
| Before Refresh | After Refresh |
| Grade C | Grade B |
| Structure 80% | Structure 90% |
| Performance 63% | Performance 76% |
| TBT Page Loading 703ms | TBT Page Loading 31ms |
| CLS Score 0.16 | CLS Score 0.07 |
Higher Engagement: The average time on site doubled, indicating that visitors were finding the content more engaging and relevant.
Search Engine Optimisation Results
- More Leads: The number of quote requests and consultation bookings increased by 50% to an enquiry a day within 2 months and a 400% increase over 9 months
- Total Keywords Ranking for: Increased by 20% within the first two months
- Local Keywords Ranking for: Increased by 75% within the first 3 months.
Summary
The website refresh successfully revitalised North West Wardrobes’ online presence, reflecting their commitment to quality craftsmanship and personalised service. By showcasing their expanded services and injecting Dale’s personality into the site, Brandwin Digital helped the company attract new customers and solidify their position as a leading provider of bespoke wardrobe and media wall solutions in the Northwest. Ultimately, by partnering with Brandwin Digital, Dale achieved a 400% increase in online leads over 9 months for North West Wardrobes.
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