A case study showing how dedicated landing pages, high-intent search campaigns, and ongoing optimisation improved lead quality and efficiency for a private autism and ADHD assessment clinic.
A UK-based psychology clinic specialising in autism and ADHD assessments needed a more consistent flow of qualified private assessment enquiries in a competitive healthcare market. Generic traffic was not enough — the clinic required high-intent audiences who were ready to take the next step.
Across the tracked campaign history, Google Ads generated 57,793 impressions, 3,354 clicks, and 218 tracked leads. Ongoing optimisation across keywords, ads, landing pages, and bidding strategies helped strengthen performance over time and improve lead quality and cost efficiency.
The strongest results came from ongoing optimisation rather than a one-off setup. Our process focused on improving relevance, efficiency, and conversion quality at every stage.
