Professional photography & video
Quite honestly, Google (and everybody else) has had enough of generic stock images and unprofessional, unedited or poorly edited images.
Professionally captured images are an excellent way to improve every single element of your digital marketing strategy. If you want to get ahead of the competition, top quality, unique images are fast becoming a must for modern day websites and social media. They also play an important role by supercharging your SEO.
Video is also incredibly effective as part of your website, social media posts or advertising campaigns. Video is on the rise, exponentially. Believe us when we say: you need video!
A well placed video can capture the attention of your overwhelmed audiences in a world full of standard text and stock images.
Did you know – a message communicated by video is 8 times more likely to connect with your audience?
Get in touch and ask us how we can help you with professional photographs and video:
Stand out from the generic crowd
When we seek out a business online, whether it’s via social media or search engine marketing channels, we want what we see to be an accurate representation of the company or individual we are going to be trusting with our time and money. Images that are clearly yours, showing your people, your premises and products go a long way towards building that trust.
A more personal approach
Unique images and in particular, video, create a personal connection between you and your audience, building trust. It can put a face to your website or advert, allowing you to explain directly to your target audience why they should choose you, your service or products.
Say “cheese”
We would always recommend quality, unique images for:
- Product Photography
- Business Premises Photography
- Office Premises Photography
- Team Photography
- Before and After Photography
- Work in Progress Photography
- Happy Customer Photography and Case Study Creation
Show off
Showcase your expertise, skills, services and products in a completely personalised way that builds trust and shows you have the product or skills to satisfy your customer’s needs.
Lights. Camera. Action
We can offer you a tailored photography or videography and editing package. Premises walkthroughs? Video tours? Interviews? Talking heads? Tell us what you need and our team will be happy to help.
Don’t just take our word for it…
Check out the AirBnb case study here – Professional photography completely transformed their online bookings and they have never looked back!
Good to know
Instagram and Facebook Ads work even better with quality photography and video content.
We also have a drone! This offers a fantastic option for large premises fly overs or fly throughs or for those who work us high (hello roofers and tree surgeons!). Aerial photography can provide you with some dramatic content for your website or social media channels.
Get in touch and ask us about a bespoke photography or video package for your business:
Fancy doing it yourself?
Here is our Photography for Websites and Social Media Guide
The Basics
- Lighting is your friend. Natural light is best. If you’re indoors, a well-lit room works wonders, but avoid harsh overhead lights. If it’s daylight outside and there are windows, avoid having lights turned on at all, even if the room looks dark to the naked eye – your phone can probably light the room up just fine (indoor lighting can cast a horrible colour on indoor photos).
- Landscape for web, portrait for social media. If you’re taking photos of something for both your social media account and website, take 2 images – one vertical (portrait) and one sidewise (landscape). People tend to take most photos with their phot upright (portrait) but whilst this works on social media, it’s horrible for websites. If you only have time for 1 image, take it landscape (sideways). Landscape images are good for both social media and your website.
- Keep it steady. A shaky hand makes for blurry pics. Rest your elbows on a surface, or use a small tripod if the lighting is particular bad, or if you’re photographing at night.
- Keep it level. Make sure you’re holding your camera/phone level – don’t tilt. If there is something in the scene that’s vertical, like a wall, make sure it’s vertical in your shot.
- Keep it low. Especially if you’re indoors, perspective makes a huge different. If you’re photographing from head hight, you might be looking down into a room – trying taking you’re photos from belly height instead – you should be able to keep your camera level and create a much better perspective of a room.
Get Creative
- Fill the frame. If you’re capturing a wide scene like a garden, or a small space like a bathroom, don’t be afraid to use your wide angle camera to fill the scene. Similarly, get a little closer to your subject if there’s details that are important.
- Background check. Cluttered backgrounds distract. If you’re just finishing a job, make sure any rubbish or tools that can be quickly tidied up aren’t left behind ruining an otherwise great image.
- The rule of thirds. Imagine your photo has two vertical and two horizontal lines dividing it into 9 boxes. Place your subject where lines intersect for a more pleasing picture.
If in doubt
- More can be less, but less can’t be more. If you’re not sure what works best, take more images and fill the frame with as much as possible – use that wide angle lens – don’t forget that images can be deleted if they’re not needed, but can’t be created if they were never taken, and scenes can be cropped down if there’s too much in the frame, but can’t be expanded if there’s not enough in your scene.
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